9 Email Marketing Best Practices That Actually Drive Results

9 Email Marketing Best Practices That Actually Desire Results 

Well, emails are incredibly powerful. After all, 80% of adults use email with 60% of using it on daily basis. So if you are wondering how to get it right, what is the prerequisite to get better results? Don't worry, I got your back. Hi guys, my name is Shan and in this video we will be talking about the 9 Email Marketing Best Practices That Actually Desire Results.

I am saying it that actually drives results. Well, now we all know, even marketing is great, low cost method to drive prospect and conversions. In fact, it is also one of the best way to generate leads and convert more prospects for your business. So with that in mind, 

if you use it wisely and intelligently, then it can definitely achieve your goals. So let's jump on my screen. 

Segmenting Your Audience. 

Well, segmenting your audience is the number one rule if you talk about email marketing best practices. Well, we need to group our contract on the basis of demographic, their interest, their buying journey. Okay, because if you know your audience might be at different stages of buying process. So according to that, you have to make sure to provide them with different types of information based on the stage they are currently in. So segmenting customers and providing them with the information they require will help to bring more sales. When you will satisfy the need of the customer, then customer will willingly come back to you again and again to purchase your product. So we can say that segmentation is must in leading a good email marketing campaign. 

Email Marketing Campaign. 

Now the second practice that helps to drive sales is making a plan. You all must be knowing the importance of planning before trying to achieve any goals. Am I right? So, in order to achieve your goals, you must plan out before it sells like when you will need to send emails to the people or maybe the important dates plus the threat strategies you will be using to get potential customers etc etc. A plan will really help you a lot to lead a better future not only in the business but in real life too. Schedule everything and keep a check on your plan every day so that you know how well it is working and what needs to be changed. Proceeding further with the next practice that you as an email marketer can follow to get good results and that is sending personalized email.

Sending Personalized Email.  

Research have proved that personalized email actually results in a good high and high open rate. in a very interesting way. If you are sending emails with the assigned name of the people like Hi Sam or whatever the person name is, then it will surely catch their customer attention. And let me tell you, being personal and adding recipient name is considered among the top 10 best practices to drive instant sales. So you all must try out this strategy. Now comes the fourth practice of driving results that talks about including a call to action 9 Email Marketing Best Practices That Actually Drive Results.

 CTA Call To Action.

A CTA that is a call to action is a mandatory step as it is a backbone of online engagement. So make sure to add call to action in your emails as a call to action practice is a great way to engage the audience and sell them your product or service. So don't miss to add it in your email marketing campaign. 

Keeping your email concise

Keeping your email concise is a fifth factor that you must follow in order to drive results. See no one likes to read a long email and everyone is busy and puzzled in their own life. So it would be better to frame emails that are short and simple to read. So these short emails grab attention. Because you all know that long emails are boring to read and people right away transfer them to spam box. So not to let that happen. Make it a point to keep your emails short and interesting to read and deliver your goals The sixth practice to be taken in consideration is looking into the competitor's strategy 9 Email Marketing Best Practices That Actually Drive Results . 

Analyzing Competitor's Strategy.

To grow and become successful, you have to dive into what your competitors are actually following. Only then you will be able to know where are you lagging behind. So for that, you can sign up your competitor's newsletter and figure out their way of doing things. Then compare it with yours. analyze their strategies, their plus points, their weaknesses also so that you can get to know where you can play a smart card. By studying and analyzing your competitor's strategy, you will be able to drive results just like the way your competitors are getting. Now comes the most easiest practice that i guess 90 percent of the email marketer prefer to grab customer attention and that is exciting customers by giving them something for free. This practice is actually followed by most of the marketers and no doubt it works wonders. Satisfying the customer should be the prime goal of every email marketer . So, more you will satisfy your customer, the more leads you will be able to have. Don't let get off any customer empty handed email marketer strategy. 

Offering Giveaways

Giveaways will definitely help in growing your list. as it encourages more and more people to join in. So make your customer happy and see how fast you will grow your email list. Now the 8th practice for driving profitable results to your business would be add video or gifs in your email. Not all users love to read an information based email. So for those users who can create an email with some videos in it and add some fun or exciting excitement to an email. 

Adding videos

Do anything to grab customers, make sure they are being satisfied. And let me tell you, emails with video report 50-55% increase in the click through rate. So you can surely think to go for it. Now remember, not always professionalism will work. You can think creative ideas as well. Because what matters is customer and you need to keep them happy and satisfied with your offer. Now moves the last practice that is the most important to get desired results and that last practice to build your own email list. 

Build Your Own Email List

Why I am saying this is because if you buy an email list or any rented list having unknown people then you yourself allowing your audience to mark you spam. Let me tell you how. The rented email list which you have bought contains those people who may or may not be interested to know about your product 9 Email Marketing Best Practices That Actually Drive Results. 

If they are interested then it will be fine. But if not then it will result negatively to your business giving you bounce rate or low open rate or maybe unsubscription rate. So make sure you are not making this mistake ever in future. 9 Email Marketing Best Practices You better build your own natural email list that include individuals who have themselves by their own choice come to visit your website. It is not the fastest way to scale your business, but it is actually an effective way to curate and engage email base that will make your email delivery as high as always. 

Email Marketing Bst Practices So getting the desired results through email marketing do apply out my given practices on your email marketing campaign. So, with this we have come to the end of the video and at last if you found this particular video useful and if you would like to be a part of my community, I want to invite you to join my Facebook group.