Getting the Hang of Video Marketing: A Comprehensive Guide

 Getting the Hang of Video Marketing: A Comprehensive Guide

Introduction

You are making a video for your business or personal brand and uploading it. But is it reaching the right audience ? 

Have you ever thought ? 

Video marketing is a well-known term, but almost 95% of people think that uploading a video means sharing it on Facebook. The real purpose of video marketing is to make your video reach those people who need that video and your business. So let's know what are the steps involved in video marketing and how you can do it yourself. Hello everyone, I am naveen for thssmallstart.in

Understanding Click-Through Rates

Do you know what Any online marketing campaign's CTR means click through rate means how many people have actually clicked on your content, this percentage is only 0.05%. Yes, 20% of 1%. But in terms of video, this percentage reaches up to 2-3-5%. 

If it is a viral video, then up to 20%. So videos are a great way to attract people towards you. This is a proven fact. But video marketing is not just about making a video and uploading it. See, people watch funny videos all day long, share them

Youtube Videos Essence

Dut no one on YouTube thinks of logging in thinking, let's go and watch an ad for this business. For example, you might remember an ad of HDFC Life Insurance, Na Sar Jhuka Hai Kabhi, Na Jhukaenge Kabhi. Now, there is no relation with insurance directly bowing down, but it is a boring job for viewers to listen to the details of the insurance policy, so the whole song, the sequence of the train, Emotional things are created. 

 Make An Creating Engaging Content For Audience 

this is the first part of video marketing. Make a video that your target audience likes and is entertaining to watch. Instead of making a sales-oriented video, make a video on a story or message. The video shouldn't be too long. A 30-60 second video gives the best results. 

Now Its Time to The Technical Aspects

Then comes the technical part. Upload your video in such a way that your audience can get it as soon as possible. There are thousands and lakhs of videos uploaded per day on YouTube and for your video to reach the right viewers, follow these points carefully. The name of your video file should be the same as the name of the title of your video on YouTube. The title of your video should be to the point, direct and catchy. 

Weak title means no viewers, means dead end. 

 Make an Crafting the Perfect Thumbnail For audience 

The description of your video should be explaining your business or the topic of that video. In the first two lines of the description, you must write your CTA i.e. call to action. After watching your video, what action should the viewers take or do you want them to take action or you have to tell them yourself and this will be the CTA. Which you must give in the first two lines of the description. And the most important part is TAGS. You have to keep the TAGS in such a way that they are related to your business keywords. For example, if you are uploading a video for your gym, then don't just keep gym in the TAGS. 

Gym in your area, gym trainer in your area, best gym trainer in your area, how to lose pregnancy weight, how to lose belly fat, put keywords like this. You have to think according to your business that what term your customers or clients search and you have to target those keywords. You can also use some of your tags in the title and description of your video. Pay special attention to the thumbnail. Thumbnail works as an invitation card for your video. Don't use any frame of your video as a thumbnail. Make an inviting thumbnail in full HD resolution and keep the text minimum. Make sure that your thumbnail is not misleading. Misleading thumbnail or wrong thumbnail will dislike your video and chances of it being reported will increase. 

An Diversifying Your Uploads Of videos

So keep the thumbnail honest but make it inviting. Don't just upload your video on YouTube. Upload it on Dailymotion, Matcafe, Vimeo, Facebook, Twitter, etc. The traffic of these websites is much less compared to YouTube. But still, by uploading on these websites, the rank gets better. And if you follow these points closely, I promise that you will get your desired results. Tell us in the comments, how was your experience? How did you like the video? And if you haven't pressed the like button yet, why haven't you? This is the right time. Hit the like button, hit the subscribe button and don't forget to hit that bell icon as well. Thank you so much for watching this video. I am Amit Tiwari for amittiwari.net and I will see you next time.